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Creative Catering
Naming and brand identity
Tavola - a fresh signature for healthy food
Creative Catering is a Romanian company providing services for cafeteria administration, industrial catering, catering delivery and events catering. Its clients are companies of various dimensions, local or multinational, institutions, office buildings & parks, business centers, schools, kindergartens, hospitals and individuals. The Re:ply team has elaborated naming and identity for Creative Catering’s cafeteria network – with locations in Iride Business Park, Atlantis Club, Upground Cafeteria, Danone Cafeteria, BRD Cafeteria and West Gate Park Cafeteria.
The cafeterias will function under the name of Tavola, a word with a warm and pleasant sonority, which means “table” in Italian.
Based on the cafeterias’ features and services provided, Re:ply has also defined the brand vocabulary, which sets the language used by Tavola when communicating with its target. Tavola speaks directly, clearly and briefly, without using metaphors or precious language, because it is an accessible, relaxed and friendly brand.
The Tavola logo looks like a signature, which sends out the idea that someone is directly involved and invests his/her knowledge and soul in the food prepared for the clients. The color of the logo, pastel green, has been chosen to support the fact that Tavola always offers fresh and healthy food.
Re:ply has also created the concept for location branding, which will be implemented gradually in the cafeteria network. The client’s wish was to support, through this media also, the message that Tavola provides healthy, fresh, diversified food.
Our solution was to apply oversized monochrome illustrations on the cafeterias’ walls, representing the main categories of products used by Tavola’s cooks: vegetables, meat, fruit. Each illustration is in one of the pastel colors of the Tavola chromatic palette, and is accompanied by a short message describing the benefits brought to the organism by food in that category.
Award for Holcim annual report
28-09-2009
Holcim’s annual report developed by Re:ply at the beginning of 2009, has won the second prize at the 8th edition of the Annual Report Contest organized by The Romanian Donors’ Forum.
Re:ply presents: Behind a magazine
13-06-2009
At the third edition of the Night of the Galleries, among the exhibitions prepared at The Ark, Re:ply presented an X-ray of the way a magazine is built up.
Iulian Puiu talks about trends in publishing on bizcity.ro
04-06-2009
Bizcity.ro, a business and financial daily news site, invited Iulian Puiu, Creative Director at Re:ply, to write an article for the “Editorial” section.
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